Portal promotion
The goal is to attract as much quality search traffic as possible.
Cost is from 30000 ฿ per month.
Features
Each portal is unique and has its own nuances, but the following features will be typical to most of them:
- A great number of promoted pages.
- Maximal semantic kernel including both commercial and non-commercial queries.
- The content volume is constantly growing. New content needs indexing without losing the old one.
- Complex multilayer site structure.
- The necessity to secure the unique content part from copying.
- The necessity to provide the high ranking of non-unique content.
- The increased requirements to the content completeness (the number of companies in reference books, the number of adverts in classified -services).
- The increased requirements to the search service quality.
Tasks executed
Depending on the portal specificity we can offer the optimal promotion strategy:
- We produce a maximal semantic kernel describing the site content.
- We analyze key queries and define landing pages.
- We optimize landing pages.
- We provide the technical analysis of the site and eliminate errors. We constantly supervise the technical site condition.
- We analyze the site functionality and work out recommendations on its development and expansion.
- We describe and implement algorithms of creating meta tags for all significant sections.
- We increase the quantitative and qualitative external site reference weight and supervise link availability.
- We increase the snippet click-through rate using data markup and special formats of data delivery to search engines.
