SEO of wedding.net

Website address: wedding.net

Customer: wedding.net (biggest wedding portal in India according to similarweb.com)

Project launch

June 2016

Short list of tasks:

Gathered and clustered semantics for all regions. Divided by geo-dependent and geo-independent queries.
Market analytics, revealed competition and growth areas
Campaign to attract initial audience through facebook.com
https://www.facebook.com/weddingnetindia/ carried out – from 0 to over 2 mln subscribers
90000 clicks per month from advertisement campaigns
5000 clicks per month from the group
Position analytics system configured
Algorithm to generate meta tags for categories developed and implemented
Algorithm to generate meta tags for vendor pages developed and implemented
Over 250 SEO texts written and posted
Statement of work example https://docs.google.com/document/d/1lTc9znV8xo0s2GPiNWl0fQEmy-XKCTECYNEut6Du8h8/edit?usp=sharing
Micro markup for category pages and vendors implemented
Interlinking system for category pages developed and implemented
All the duplicate content found and deleted, constant monitoring of mistakes in the webmaster panel, “HTML Optimization” tab
Ongoing research and options to increase the effectiveness of promotion. Last cases: purchasing side projects as position donors for merging; rejection of subdomain structure.
Corrections based on the results of analyzing the entire concept and the order of data submission in each section. Mistakes that can cause direct or indirect (through deterioration of behavioral characteristics) negative effect on positions revealed.