Internet-shop promotion
The goal is to attract as much quality search traffic as possible and enlarge the order quantity.
Cost is from 30000 ฿ per month
Features
Basic principles of promoting internet-shops do not differ from those of corporate sires, but there are a few features:
- A great number of promoted pages due to a long list of queries.
- There are different types of pages such as general and commodity. There are different query types: general (for example, an internet-shop of laptops), according to categories (i.e., Asus laptop) and commodity (i.e., Asus k53s laptop).
- Increased requirements to the assortment completeness, quality of search functionality and commodity comparison.
- Complex and extensive catalog structure. Filters and sorting out according to various characteristics.
- The necessity to secure the unique content part from copying. All the necessary information concerning the decision on buying a product should be conveniently laid out.
Tasks executed
Depending on the specificity of an internet-shop we can offer an optimal promotion strategy. We’ll perform all the necessary work starting with looking for pictures and filling in commodity cards up to web-analytics and post-click analysis.
- We produce a quality semantic kernel taking into account the shop specificity. We have reasonable prices and delivery terms, we focus on commodity queries.
If you have a large assortment and there is a lot to choose from, we focus on general queries. - We analyze key queries by dividing them according to types and define landing pages.
- We optimize landing pages.
- We provide the technical analysis of the site and eliminate errors. We constantly supervise the technical site condition.
- We analyze the site functionality and offer solutions on its improvement. We prototype, agree and implement solutions.
- We increase the quantitative and qualitative external site reference weight and supervise link availability.
- Together with a customer we work on completeness of the content presented on the site. We fill in commodity cards, look for pictures in the Internet and post them or arrange photo shooting.
- We increase the snippet click-through rate using data markup and special formats of commodity data delivery to search engines.
- Post-click analysis. We assess the efficiency of traffic sources and recommend on redistributing budgets.
