At the very beginning of the project the customer was thoroughly interviewed. The interview revealed the detailed requirements, and additional material was received. The following requirements were set:
To work out the most relevant offer, our specialists carried out the search, choice and analysis of the most important competitors. The following companies were chosen as major competitors on the basis of their characteristics
The data were collected by using specialized instruments, the analysis of SEO-indicators was made, pluses and minuses of UX/UI solutions presented on competitors’ sites were estimated. The analysis was made on:
Using the same criteria for competitors the original site was analyzed, which resulted in revealing the strong and weak sides of the current solution.
After collecting and analyzing the information, the recommendations on developing a new site concept were created.
Based on the customer’s material the main design layout was made, it included the maximum advantages of competitors’ sites. It presented our vision reflecting the use of Kerry Logistics corporate style in combination with persuasive design principles.
The first screen contains the most significant information designated both for new users and company’s customers.
The most significant elements for the new audience will be:
The great importance for the existing customers are:
The second screen presents the company reference information which is necessary for new audience as well as to create the key opinion about the company.
The second screen presents the company reference information which necessary for new audience as well as to create the key opinion about the company.
The lower part of the concept contains standard Network and Footer blocks which we made more contrast, and allows to keep users’ attention fixed on the elements themselves.
The audit and competitors’ market research were presented as the report accompanied by presentation materials.