H-Promise trading platform
- To increase sales of automobiles by H-Promise programme;
- To increase customers’ involvement in the trade-in mechanism;
- To automatize reporting on H-Promise programme and trade-in mechanism.
- To provide a customer with the catalogue on cars with mileage all over Russia;
- To provide a customer with an opportunity to put a request for evaluating his/her car for sale without leaving their houses;
- To provide a dealer with an opportunity to enlarge the catalogue on cars with mileage;
- To provide a dealer with an opportunity to instantly get requests for evaluating a customer’s car for sale;
- To create the system of automatic reports on H-promise programme and Trade-in mechanism.
Service description
Content:
- customer’s interface;
- dealer’s interface;
- distributor’s interface.
1. Customer’s interface
H-Promise Programme
A customer can find an automobile certified by H-Promise programme all over Russia by filtering prices, mileage, automobile characteristics. The service provides a possibility to compare indicators of several cars with one another.
The service allows a customer to ask a dealer, to book a car or plan its test-drive.
The service contains a Credit calculator for a customer to count loan terms:
- to choose the sum of his/her first payment;
- to define the loan period;
To choose a bank in the list of banks – Hyundai partners. A customer can print out a loan agreement for each bank or send it to e-mail.
Trade-in Mechanism
A customer can send online data on his/her automobile to be evaluated. To do that it is necessary to indicate:
- a dealer;
- contact data;
- information on the automobile.
The data to be evaluated will be automatically sent to the dealer.
2. Dealer’s interface
Each dealer can put automobiles for sale by H-Promise programme:
- Manually (file upload - xml+jpg, xls+jpg, zip);
- Automatically (SOAP or POST protocols).
Using his/her personal account dealer can work with:
- evaluation requests;
- booking a purchase;
- customers’ questions..
3. Distributor’s interface
The service provides a distributor with the module depicting reports that can be uploaded.
Report list:
- Dealers’ activity in updating portal data;
- Total number of automobiles on sale;
- The number of sold automobiles with mileage within the period;
- Total number of automobile in stock;
- Statistics on upload errors made by dealers;
- Statistics on requests processed by a dealer;
- Statistics on customers’ viewing automobiles on the portal;
- An average sale price for an automobile with mileage;
- An average purchase price for an automobile with mileage;
- Revenue from selling automobiles with mileage;
- Gross profit;
- Efficiency;
- Automobile share on sales;
- Warehouse turnover in months;
- An average cost per one automobile on sale;
- Profit percentage on investments;
- Changing an automobile price in the sale process;
- Cars sold (payment justifications).
Results:
The average number of cars with mileage sold through the service is 300 per month.
The average number of customers’ requests through the portal is 30 per month.
The time a dealer needed to collect reports reduced from 8 hours up to 1 hour.
Currently the company “FMF” is technically supporting the service HPromise.hyundai.ru.
Within this technical support:
- A module for searching dealers all over Russia has been added;
- Trade-in page has been redesigned.
